Meet the Team

Uniting a passion for sustainable solutions and innovative sports marketing, NuBoard has been pioneering eco-friendly shopper bags and retail packaging products for over 23 years. The NuBoard team also offers in-stadium activations both in professional and collegiate sports.

Jim Allegro | NuBoard Media

Jim Allegro

President/CEO

Jim is our President/CEO and his main function is leading NuBoard into new markets and opportunities. He has over 30 years of sales and marketing experience which has made a significant impact in our growth. He enjoys golf and spending time with his family and friends.

Kevin Lilly | NuBoard Media

Kevin J. Lilly

Vice President of Strategy and Stadium Operations

Kevin has been an instrumental part of NuBoard’s growth since the beginning. He resides in Amelia Island, Florida and enjoys going to the beach, frequenting local restaurants and spending time with his family.

Shelley Patterson | NuBoard Media

Shelley Patterson

Office Administrator / Sales

With a strong background in office administration, graphic design, branding, and event management, Shelley Patterson brings decades of business and creative experience to NuBoard. She helped grow her own brand, The Buddy Bike® into an internationally recognized brand in the adaptive cycling market, tripling sales in its first year through strategic marketing, customer engagement, and dealer support—experience she now leverages to help NuBoard clients increase visibility, strengthen branding, and enhance customer experience.

Shelley lives in Jupiter, Florida. She enjoys spending time with her 2 rescue dogs and her rescue horse Taika.

Drake Lilly | NuBoard Media

Drake Lilly

Sports Activations Manager

Drake is passionate about creating engaging gameday experiences. Originally from Fernandina Beach, he enjoys traveling, skiing, and surfing. He has been part of the company since he was 12 years old and has grown up around the business.

Brad Curry | NuBoard Media

Brad Curry

Operations

Originally from Puxatawney, PA, Brad wanted to grow up to be the Groundhog handler; but instead Brad has worked at over 100 events for NuBoard, including two Super Bowls, numerous championships, and across all sports nationally. In his spare time he enjoys brewing beer and cheering for the Chicago Bears. He resides in Raleigh, NC.

Alex Allegro | NuBoard Media

Alex Allegro

Intern

Alex is a recent graduate of Barron Collier High School and is now attending college and learning all facets of the company. He resides in Naples, Florida and enjoys competitive golf and playing guitar.

 
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